Oct 28, 2021
More times than not, building a 360 degree view of the customer begins with digital marketing and building a positive perception of a product or service before the purchase and post-purchase phase. Today, business leaders are quickly realizing that they need to align marketing with CX to drive customer acquisition...
Oct 28, 2021
CCW Digital's Matt Wujciak and Google's Rob Lawson discuss how Google has turned Search, Maps and more into a conversational experience with Business Messages.
Before Google, Rob started (and sometimes sold) companies focussed on mobile advertising, games, communities and messaging.
In this fireside chat,...
Oct 15, 2021
Chief Amazement Officer, Shep Hyken and CCW Digital Senior Analyst, Matt Wujciak discuss the top takeaways from Shep's new book "I'll Be Back: How to Get Customers to Come Back Again & Again."
-Shep's number 1 business measurement leaders should be monitoring
-Why loyalty programs don't always drive...
Jun 28, 2021
CCW Digital's Principal Analysts Brian Cantor and Matt Wujciak sit down with Servicenow’s Industries Director, Manufacturing, Joe Mulrooney to discuss:
-The increasing importance of after sales support, specifically in manufacturing (and what other industries can learn as well)
-Challenges and obstacles to focus on...
Jun 18, 2021
Customer relationships in retail banking are ultimately predicated on trust, but achieving this level of authority isn’t easy, as we continue to see customer behavior evolve. However, at the end of the day, there is always a premium on understanding your customer.
In this episode, Paul Brown, Principle Product...