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May 31, 2018

Kristin Guthrie joins us and discusses realizing the long pole in the tent is your data. The very first person she hired for her team was her marketing research scientist. Her desire was to collect all of her necessary data as quickly as possible. Kristin explains that there are a lot of areas in any organization that can be improved immediately. Yet she cautions on going after simply low hanging fruit. Her goal is to go after the right fruit, continuing her analogy. Do what matters most- otherwise you’re going to exhaust your team. She’s surgical in her approach in looking for what will be most impactful- ensuring she gets buy-in through measuring and demonstrating actual quantifiable results. And to ensure she didn’t make a bad process faster, she's brought in fellow six sigma black belts.