Preview Mode Links will not work in preview mode

Jan 18, 2018

Senior Director of Global E-Commerce for Mondelez, Ganesh Kashyap joins us from Customer Experience Management Asia where he shares that in order to understand where consumers are going and be there in an appropriate way, you need to understand where they’ve come from. The companies categories and brands are typically sold offline in supermarkets and consumers go to supermarkets to make their grocery purchases. Biscuits and chocolate may or may not be on that list, but it means that when consumers make the decision over time to start to buy their groceries online, Ganesh and his team absolutely need to make sure that the categories that they play in are available in the online environment and ensure that consumers are reminded in that environment that these categories are available.